The MAGDA Framework

MAGDA is:

  • a short, structured diagnostic that identifies where work slows down and what to fix first by making different types of work friction visible

  • designed to produce a small number of practical improvements within 6–12 weeks

  • especially suited to small and medium organisations thanks to their flexibility: smaller teams can make changes more quickly and improvements can be tested and adapted more efficiently

  • leaving your organisation more sustainable and easier to run, whilst providing check-ins for accountability and tweaks

  • not a culture change programme, a system implementation, or open‑ended transformation

  • not patching up inefficient workflows with technology

  • not cutting jobs but giving people time for more structure, generative thought, creativity and flow - and helping finish work on time

  • not your typical consultancy

A serene workspace with green accents, showing a small business owner thoughtfully planning improvements.
A serene workspace with green accents, showing a small business owner thoughtfully planning improvements.
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The Seven Frictions

The MAGDA Framework uses the innovative Seven Frictions approach to analyse workflows through 7 recurring sources of friction commonly observed across organisations:

  • The frictions capture where work typically slows down, becomes unclear and inefficient, and requires unnecessary effort

  • They provide a structured basis for diagnosing problems and prioritising improvements

a man and a woman sitting at a table looking at a laptop
a man and a woman sitting at a table looking at a laptop

MAGDA isn't just a diagnostic tool - it's a tailored and personable experience supporting organisations through the change process.

  • Coaching through implementation

  • Progress tracking

  • Monthly check-ins after completion

  • Adapting solutions where needed

  • Ensuring sustained change

Ongoing support