The MAGDA Framework

MAGDA is a short, structured diagnostic that identifies where work slows down and what to fix first.

It is designed for SMEs to produce sustainable, practical improvements within 6–12 weeks

MAGDA gives employees more structure, generative thought, creativity and flow.

MAGDA isn't just a diagnostic tool - it's a tailored and personable experience supporting organisations through the change process.

• Coaching through implementation

• Progress tracking

• Monthly check-ins after completion

• Adapting solutions where needed

• Ensuring sustained change

The Seven Frictions

The MAGDA Framework uses the innovative Seven Frictions approach to analyse workflows.

through 7 recurring sources of friction commonly observed across organisations:

• The frictions capture where work typically slows down, becomes unclear and inefficient, and requires unnecessary effort

• They provide a structured basis for diagnosing problems and prioritising improvements