Most people don’t need to work harder
I help small and medium-sized businesses find where their teams lose time and where clients drop off, and co-create simple practical solutions
It's how the work is set up.
When a team grows or shrinks, the way its work is set up rarely keeps up. Projects, budgets, timesheets and invoicing end up in too many places that don't talk to each other, files are hard to find, and proposals get finished late at night. None of that is down to your people, and all of it can be fixed.
MAGDA Framework is my practical, research-based approach for busy, stretched teams. Together we map how your work really flows and assess what needs fixing first. Then we generate better ways of working with your team, I direct the change, including any new system, and we adapt the solutions so they last.
What MAGDA changes
More capacity: clearer priorities, roles and processes, so your team gets more done without working longer
More time for delivery: less chasing, duplicating and searching for information, and more time for client and programme work
More sustainable teams: less firefighting and stress, and work that finishes on time more often
Does this sound familiar?
Inside your team
The same details is entered into two or three different places
Nobody is sure which version of a file is the latest
Invoices go out late because someone is still chasing timesheets
Work stops when the one person who knows how it works is away
You pay for software that half the team avoids using
What your clients see
Enquiries wait days for a reply, or get missed altogether
Every proposal turns into a last-minute scramble
New clients wait too long for a contract, then aren't sure what happens next
Clients chase you for updates, or get different answers from different people
Invoices have mistakes, so clients query them and pay late
How I can help
Free Operations Check
20 minutes · free
Answer a 3-minute survey and book a 20-minute call. Because I already have your answers, we skip the basics, and afterwards you get your top three priorities in writing.
Client Journey Audit
1 day · fixed price
I go through the business the way a client does, from finding you to paying you, and show where things slow down or fall through the gaps.
MAGDA Framework
Fractional implementation lead
Up to 12 weeks · 2 stages
Map and Assess: about 4 days over 2–3 weeks.
Generate, Direct and Adapt: 1–2 days a week over 4–9 weeks.
Stage 1 only is also possible.
1–3 days a week · usually 2–6 months
For a new system, or a change bigger than 12 weeks. I lead the choice of system, the supplier, testing, go-live and adoption.
Delivering functional results
A project-based international consultancy
I led the move from an Access database and budget spreadsheets to a cloud project and finance system: 20 live projects worth about £2 million moved across without interrupting billing, and about 15 hours a month of duplicate data entry disappeared. I also moved the firm to Teams and SharePoint in a month and halved bid preparation time.
Systems that fit how the firm works
A smoother client journey before launch
A SaaS booking start-up for beauty salons
I tested the website and app from both the salon's and the client's side ahead of the soft launch, logged defects and usability issues for the developers, and mapped onboarding and booking journeys into a set-up guide and checklist.
MAGDA has been designed to be practical, flexible and tailored to your needs.
Previous results include:
Clearer budget tracking across grants
A humanitarian NGO team in the Middle East
Budgets for several grants were tracked in separate spreadsheets. I set up simpler monitoring across them, which meant less time reconciling figures, a clearer view of spending and more confident donor reporting.
"Magda helped us improve financial tracking and reporting using really simple tools."
Sarah
Who I work with
Teams of up to 100 people whose work runs on projects, deadlines and clients
The MAGDA method
Getting to the bottom of the inefficiencies using established evaluation and data analysis techniques.
Find out how work really happens
Process mapping, a short survey, interviews and workshops with the people who do the work.
Prioritise with the Seven Frictions
I score seven common sources of friction by impact, frequency, spread and feasibility, so you know what to fix first and what it’s worth.
Your team designs the solutions with me, because people use what they helped build. Then I support the rollout, with check-ins after go-live so the change lasts.
Co-create the fixes and make them stick
Let's connect
Interested in collaborating, have questions or want to learn more about MAGDA Framework? Reach out anytime.
CONTACT FORM:
magda@magdaframework.com
© 2026 MAGDA Framework Ltd. Registered in England and Wales, company number 17239490. Registered office: 28 Delaware Road, Coventry, CV3 6LX, United Kingdom.
Not sure where to start? Take the 3-minute survey and get a free Operations Check.