Privacy Notice:
MAGDA Framework Ltd
Who we are
MAGDA Framework Ltd is a process improvement consultancy, registered in England and Wales (company number 17239490). Our registered office is 28 Delaware Road, Coventry, CV3 6LX, United Kingdom. We decide how your personal information is used, which makes us the controller under UK data protection law.
For any question about your information, email magda@magdaframework.com.
What we collect and why
To answer your enquiry: your name, email, organisation and what you tell us. Lawful basis: legitimate interests (replying to people who contact us).
To book a call with you: your name, email and the time you choose, through Calendly. Lawful basis: legitimate interests (arranging the call you asked for).
To run our operations survey: your answers and, if you choose to give them, your name, email and organisation. Lawful basis: consent.
To contact you about the free Operations Check or the survey findings: your name and email, only if you ticked that option. Lawful basis: consent.
To deliver our services to clients: names, job titles and contact details of the people we work with. Lawful basis: contract.
To review how a client's organisation works: information about the client's staff, such as roles, interview notes and survey answers.
To keep in touch with business contacts and referral partners: name, job title, organisation and work contact details. Lawful basis: legitimate interests (building professional relationships).
To keep accounts and meet legal duties: invoices, payments and related contact details. Lawful basis: legal obligation.
We only send you marketing emails if you have agreed to them, and every email lets you opt out. We do not make decisions about you by automated means.
Who we share it with
We never sell your information. We use a few trusted providers to run the business, and they may only use your information to provide their service to us.
Hostinger hosts our website and email.
Google stores survey responses (Google Forms).
Salesforce stores our business contacts and enquiries (our CRM).
Calendly lets you book a call with us.
Our accountant prepares our accounts and tax returns.
We may also share information when the law requires it. Information about a client's staff is shared only with that client.
Some of these providers may store information outside the UK. Where they do, they use safeguards recognised under UK law, such as the UK–US data bridge or the ICO's international data transfer agreement.
How long we keep it
We keep information only as long as we need it, then delete it securely.
Survey answers and contact details: 12 months, unless we start working together.
Enquiries that don't lead to work: 12 months after our last contact.
Business contacts and referral partners: 2 years after our last contact.
Client project records, including staff information: 6 years after the project ends, or as agreed in the client's contract.
Accounts and invoices: 6 years from the end of the financial year they relate to.
Your rights
You have the right to:
ask for a copy of your information
ask us to correct it if it is wrong or incomplete
ask us to delete it
ask us to limit how we use it
object to how we use it
ask us to transfer it to you or another organisation
withdraw your consent at any time, where we rely on consent
Some rights depend on the lawful basis we use, and some have exemptions. To use any of them, email magda@magdaframework.com. We will reply within one month.
How to complain
If you are unhappy with how we have used your information, please tell us first. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Cookies
Our website uses cookies it needs to work. With your permission, it also uses cookies. When you first visit, a banner lets you accept or reject these, and you can change your choice at any time through Manage preferences.
Changes to this notice
We will update this notice when the way we use information changes.
Last updated: 15 October 2026