MAGDA Framework

MAGDA is:

  • a short, structured diagnostic that identifies inefficiencies and what to fix first

  • a tailored and personable experience supporting organisations through the change process

  • designed to produce a small number of sustainable practical improvements within 3–12 weeks

  • perfect for individuals as well as small and medium organisations: apply improvements efficiently, adapt flexibly

  • giving people more structure and time for meaningful work, creativity and flow, and helping finish work on time.

  • not a culture change programme, a system implementation, or open‑ended transformation

  • not patching up inefficient workflows with technology

  • not cutting jobs

  • not your typical consultancy

Team brainstorms using sticky notes on glass wall
Team brainstorms using sticky notes on glass wall

The Seven Frictions

The MAGDA Framework uses the innovative Seven Frictions approach to analyse workflows through 7 recurring sources of friction commonly observed across organisations:

  • The frictions capture where work typically slows down, becomes unclear and inefficient, and requires unnecessary effort

  • They provide a structured basis for diagnosing problems and prioritising improvements

a man and a woman sitting at a table looking at a laptop
a man and a woman sitting at a table looking at a laptop

MAGDA is a tailored and personable experience supporting people through the change process:

  • Coaching through implementation

  • Progress tracking

  • Check-ins after completion

  • Adapting solutions where needed

  • Ensuring sustained change

Ongoing support

About Me
Let's connect

Interested in collaborating, have questions or want to learn more about MAGDA Framework?

Reach out anytime.

Email

CONTACT FORM:

magda@magdaframework.com

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