MAGDA Framework
MAGDA is:
a short, structured diagnostic that identifies inefficiencies and what to fix first
a tailored and personable experience supporting organisations through the change process
designed to produce a small number of sustainable practical improvements within 3–12 weeks
designed for project-based firms, other small and medium-sized businesses of up to 100 people, and for development, humanitarian and charity teams
giving people more structure and time for meaningful work, creativity and flow, and helping finish work on time.
not cutting jobs
not technology for its own sake. I start with the process, then help you choose and roll out the tool that fits it
How it works
Stage 1: Map and Assess (about 4 consultancy days, spread over 2 to 3 weeks)
I map how projects, time, budgets and invoicing really flow through your organisation, using interviews, a short staff survey and process mapping. I score where the friction is using the Seven Frictions, then your team sets the priorities with me in a workshop. You get a prioritised list of fixes and the business case for the most important one.
Stage 2: Generate, Direct and Adapt (1 to 2 days a week, over 4 to 9 weeks)
We design the fixes with your team, test them in practice and adjust them until they stick. If you need a new or reconfigured system, I also lead its rollout: choosing it, managing the supplier, testing and go-live.
The Seven Frictions
The MAGDA Framework uses the innovative Seven Frictions approach to analyse workflows through 7 recurring sources of friction commonly observed across organisations:
The frictions capture where work typically slows down, becomes unclear and inefficient, and requires unnecessary effort
They provide a structured basis for diagnosing problems and prioritising improvements
I don’t hand over a report and leave. I stay with your team until the changes become part of how you work:
Coaching through implementation
Progress tracking
Check-ins after completion
Adapting solutions where needed
Ensuring sustained change
For bigger changes, I can stay on as your implementation lead, 1 to 3 days a week
Ongoing support
Let's connect
Interested in collaborating, have questions or want to learn more about MAGDA Framework? Reach out anytime.
CONTACT FORM:
magda@magdaframework.com
© 2026 MAGDA Framework Ltd. Registered in England and Wales, company number 17239490. Registered office: 28 Delaware Road, Coventry, CV3 6LX, United Kingdom.
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