The MAGDA Framework

MAGDA is:

  • a short, structured diagnostic that identifies where work slows down and what to fix first by making different types of work friction visible

  • designed to produce a small number of practical improvements within 6–12 weeks

  • especially suited to small and medium organisations because of their flexibility: smaller teams can make changes quickly and improvements can be tested and adapted quickly

  • leaving your organisation more sustainable and easier to run, whilst providing check-ins for accountability and tweaks

  • not a culture change programme, a system implementation, or open‑ended transformation

  • not patching up inefficient workflows with technology

  • not cutting jobs but giving people time for more structure, generative thought, creativity and flow - and helping finish work on time

  • not your typical consultancy

A serene workspace with green accents, showing a small business owner thoughtfully planning improvements.
A serene workspace with green accents, showing a small business owner thoughtfully planning improvements.
Such an enlightening experience. And Magda made the whole process really fun!

Sarah

"

5 steps to lasting improvement

Map: understand how work really happens

  • Map key workflows from start to finish

  • Gather team input through surveys, interviews and focus groups

  • Understand tools, roles and responsibilities


Assess: identify where work slows down

  • In-depth analysis to assess the severity, impact, and urgency of seven friction areas

  • Identify handovers, delays and bottlenecks

  • Present findings in a clear traffic-light assessment matrix


Generate: co-create practical improvements

  • Prioritise the changes that will make the biggest difference

  • Develop solutions with the people doing the work

  • Build engagement and ownership early


Direct: turn plans into action

  • Clear priorities and owners

  • Coaching through implementation

  • Practical guidance during change


Adapt: create sustainable change

  • Monthly check-ins and progress reviews

  • Support with adaptation over time and adjust solutions to reduce the risk of changes fading away

  • Ensure long-term adoption and impact

A structured process that moves from understanding how work happens to implementing practical improvements that last.

woman in white shirt using Microsoft Surface Laptop 3 in Platinum
woman in white shirt using Microsoft Surface Laptop 3 in Platinum

Throughout the process, you will receive several tangible and practical outputs:

  • Traffic-light diagnostic matrix

  • Prioritised action plan

  • Clear ownership and responsibilities

  • Estimated efficiency gains

  • Implementation roadmap

  • Ongoing support

Outputs