The MAGDA Framework

MAGDA is:

• a short, structured diagnostic that identifies where work slows down and what to fix first

• a tailored and personable experience supporting organisations through the change process

• designed to produce a small number of sustainable practical improvements within 6–12 weeks

• perfect for individuals as well as small and medium organisations: apply improvements efficiently, adapt flexibly

• giving people more structure and time for generative thought, creativity and flow, and helping finish work on time.

• not a culture change programme, a system implementation, or open‑ended transformation

• not patching up inefficient workflows with technology

• not cutting jobs

• not your typical consultancy

The Seven Frictions

The MAGDA Framework uses the innovative Seven Frictions approach to analyse workflows through 7 recurring sources of friction commonly observed across organisations:

• The frictions capture where work typically slows down, becomes unclear and inefficient, and requires unnecessary effort

• They provide a structured basis for diagnosing problems and prioritising improvements

MAGDA is a tailored and personable experience supporting people through the change process:

• Coaching through implementation

• Progress tracking

• Check-ins after completion

• Adapting solutions where needed

• Ensuring sustained change

Ongoing support